To find out more, including how to control cookies, see here: Cookie Policy. MySpace, chris morton binary options, there are all sorts of thing you can- upload content. Warren: Okay. Whereas these days, Google keeps saying to you just try and make your site good for the end user. That gives you a chance for you to advertise either your website or your product.
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Morton started out in the poker industry, but was quick to identify a massive opportunity in the binary options industry in Australia. Using education and videos as his main USPs, Morton has been able to successfully ride the binary options boom… and continues to innovate along the way. Raw Transcript: We would like to introduce you to the official network affiliate of CAP, chris morton binary options, the only iGaming network in the world that empowers you with the data you need to make intelligent, competitive, business decisions.
Sign up at stats. com to begin promoting the top iGaming offers on the Web. Warren: Hey, everyone. com in Australia. Over the last decade, Chris has switched from working on the Affiliate Manager side, to the operational side of Poker. chris morton binary options, PokerNordica, PowerPoker, and Bookmaker. au, most recently. Chris morton binary options Chris is heavily involved in the binary options niche, as an Affiliate, and recently won an award for Best Binary Option Affiliate, in January in London, at the IGB Affiliate event.
And then, what made or lead the transition for you into binary space? Chris: Hello, Warren, firstly. Basically, I was working for an online media company, where we focused on basically developing a lot of websites. Actually, I was trying to do a search engine at the time. Then basically one day, our owner said that he had bought a few gambling domains. He asked me to do a little sub-project that was working on OnlineGambling.
He was basically starting a portal with lots of information. I had to do a lot of the research, myself, chris morton binary options. My background, prior to that, was actually doing a lot of SEO work, back in the days of, where it was a bit like the Wild Wild West, I guess, with Google. In terms of ranking websites, and understanding how to rank websites. Then my job was basically to do that for OnlineGambling.
com at the time. Within nine months, I think, I was able to get it to number one. From there, we actually saw a lot of revenue come in to the site. I tried to fill out the site to be quite comprehensive.
We also purchased a few more domains, as well, and tried to get them ranked, a few slot domains, casino domains. Basically, that has been my background, about a decade ago. Warren: And recently, I think, you went from that space into the poker chris morton binary options, I remember, for awhile. Then made this transition into binary. Tell us a little bit about why you went from casino, to then poker, to then binary? Chris: The transition to poker came about was the same boss I was working for at the time had done a deal where we were managing Poker.
We actually made that into our own software, as well, and actually became another online poker room out there, competing a little with the guys like PokerStars, Full Tilt. Part of that role in the early days, I had a bit of a dual role. I was still managing my Affiliate portals, OnlineGambling. com, chris morton binary options, but also being an Affiliate manager for Poker. I had done that for about the first year or so. Then I went over seas and actually lived in Malta for about four or five years, working for a smaller skin on the Poker.
com network, which became Merge Gaming at the time. I did that for about four years, then from there, chris morton binary options, I came back home, and hooked up with my boss again. He was developing a whole bunch of horse-racing websites. Horse racing in Australia is quite huge and sort of an untapped market.
He also then decided to get his own sports book going, which has now, chris morton binary options, I think, been acquired by Ladbrokes. In the midst of all this, I actually always had been doing my own little projects on the side.
I have always been interested in SEO, and I always just like to see how to rank sites and make a bit of side income. This one particular one, I started getting interested in Forex. I saw it on a few sites. I think even on CAP, as well. So I was doing a bit of research about Forex, and maybe getting a Forex site going. Chris morton binary options I came across a binary options banner, which I believe I actually saw it first on CAP.
It took my interest, so I researched a lot about that. The first chris morton binary options I did was actually go do some domain research. I did a few who. I use Domains. au domains, so that was my first focus.
au, but I got. au, and a few other ones. Based on getting that, I just did a bit more research, then went out into the freelance world, and commissioned some guys to get some content for me, chris morton binary options, really basic content. This was about two years ago, chris morton binary options, and put up a site.
I was still sort of working at a full-time job at the time, but this was something I did at night. Basically, I traced it back to a binary option site. After a bit more research, I could see this had quite a bit of potential. At the time I was in a bit of transition period, with my full-time job, where I sort of wanted to go out on my own and basically become my own boss and have that sort of dream. So there was a period there where it was a bit of a risk, chris morton binary options.
Then to give it a go myself. Once I went full-time, I was able to put so much effort into the site, that the rankings just got stronger. I had a chris morton binary options golden period and some really hot conversions. I think I was probably one of the first to really get into the binary options affiliates and also pretty much capture the market for the Australian sector.
Definitely worldwide, there are quite a lot of affiliates out there now. But definitely in Australia, which was my focus from day one, was to just be good at attracting traffic within Google.
I thought that was always a bit hard to get a few easy wins. Whereas if I just focus on Google. Warren: Terrific. You are still primarily focused on the Australian market? Chris: Yes. What I found is that the site actually gets a lot of traffic from all over the world. About a year ago, I looked into YouTube as a way to produce video content. Warren: These videos that you do on YouTube, are they basically educating folks on the best trades?
Or just educating the market on how to trade binary options? Chris: Yeah. Well, I chris morton binary options doing the videos myself. What I did was just basic, generic, really newbie-type reviews of websites. This is the trading platform. What I was finding is that I was getting a lot of use. One of my videos has overviews, itself, to this day. I understand online trading a lot more now.
I knew I had to get some experts on board. Again, I went out into the freelance world and actually found some online traders, some Forex traders. There are a few guys out there, that have been with me for over a year now, just basically as consultants. I pay them per video. Like say, the US dollar versus the Australian dollar, and where they see good trades coming. It goes from very basic things to like what charting programs should you use.
What are technical indicators, technical analyses, fundamental analysis, how to trade news. Then there is an intermediate course on top of that. where it gets a bit more complicated, chris morton binary options. My next goal is to try and really build my brand, even myself as a personality of my website, so people can really start interacting and I can start interacting with them. Chris: I was able to, basically, within the first six months.
I had a monthly period where it was higher than my full-time wage. So within a very short space of time, I was able to easily replace what I was making in my full-time job, on a monthly basis.
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My YouTube site has got over subscribers, right now. I hope to have by the end of the year maybe 3, subscribers, if not more. That could be a big part of the business, outside of people just going to my website. I had a look at what they have to offer. What else? Going back, in terms of SEO, I still do try and acquire links. So I might be doing something like, one example is SlideShare. Or if Google changes the way they do their algorithm, whether that can be seen as a good link. My page rank is that.
Like if you create a Pinterest account, that gives you a link back, so make sure you build up that. MySpace, there are all sorts of thing you can-, upload content. You can have a Twitter feed, as well. He tries to post meaningful things in binary options. Unemployment Report is coming up, guys. Try to build a following like that.
Warren: Do you do any Twitter or Facebook paid advertising? They have released it to some Australian advertisers, but you need quite a substantial budget. Facebook has a couple of different angles. I found I was spreading myself a bit too thin. Warren: Okay. One question about the commercials in the binary space. We get asked this question quite a bit. A couple of question, rather. So that could be someone who does real, live seminars. So they might travel around Australia, for example, from Brisbane to Sydney.
There are a few guys out there like that. They have actually gone out there and bought some domain names, got some content going, got the rankings, and are just seeing the customers come in. Warren: As far as the commercials go a lot of the brokers obviously are offering CPA.
Are you familiar with revenue share becoming more important? What have you found, as far as the business model goes? But I have switched to a few deals where it is exclusively rev share. But I think rev share is better when you really work with an advertiser over a long period. I would probably suggest to new guys, definitely start out on a CPA.
You get to learn which guys are good, in terms of their operations. Like, in binary options, the guys need to have a very good sales team. They need to be on the phone calling up their customers, getting them on the phone and talking to them. That really converts into leads and into deposits. You can quickly learn which guys are better at that than not. You just really have to test guys out. I usually pretty much now have a concrete, top three brokers that I trust. Another thing in the industry is regulation, as well.
There are regulated brokers and there are non-regulated brokers. I guess, for example, if you have a CySEC regulation, which is the supreme one, which is supposed to be an EU one, as well, if that really even means much to someone in Australia, anyway. Whereas, maybe an ASIC-regulated broker, which is an Australian license, actually can really mean something.
So I try and push that. They cross out their withdrawals. They come across to the traders quite well. Who you think are the best brokers, in terms of guys who are really doing their job well, as far as converting and retaining traders? Where it was probably a bit Wild Wild West, and binary options was moving way faster than any regulatory body anyway. In terms of Australia, they now have a CySEC license, which is also, I think, a FSA license in the U.
But I convert very well Back to Binary. I know they are quite aggressive with their marketing and have a pretty well-oiled machine.
Some other brokers that have done well for me in the past, is the RushBucks program. They have brands, TradeRush, I think, Redwood, and another one. I did really well with them in the early days. I think I also had some very good rankings with them in the early days, as well. They also have a Forex platform.
They are doing quite good as well. What other brokers out there? They are probably my top three at the moment. But there are quite a few that have done well. A lot of those guys have affiliate programs, so you can actually promote different binary options signal services out there.
You can actually put guys into other signal services. Basically, he does all of your trading on your behalf in a binary options broker. Guys have been really interested in that. I did my first Google Hangout, using the Google Hangout service and talking about how to use the binary option robot. A lot of guys want to see someone actually deposit into these things, that it actually works, before they are willing to do the step themselves.
And actually start using the product. Once you start to do things like that, put it on YouTube, make an article on your website, guys are just going to read that. I see, right now, there are lots and lots of opportunity to produce content, because the search need is out there. Are you thinking about mobile as a strategy?
Chris: Well, one of the biggest things I did was actually make sure my site was responsive, so I did a whole upgrade about three months ago. So my site is responsive. The jury is still out for me in terms of guys trading on their mobile. So there might still be a lot of traffic coming in, like mobile searches, but whether you can convert that to someone, then, who actually downloads, say, the Back to Binary mobile app, deposits, and starts trading.
The website looks good in a mobile format, so I can at least tick that off. A lot of times I actually exclude mobile. So I make all of my campaigns on my media-blind desktop only, and totally ruled out mobile campaigns. But I have to make sure my website looks good in mobile. So what was the question, again? Warren: What else is on your horizon? au site. I am a bit restricted in terms of my website. So all of the content is up there. But in one year from now, that site could be really good for me.
So that really takes up a lot of my time, as it is. Warren: Great, all right. As a result, from the files obtained, this Techie examination can establish the particular path industry may still abide by sometime soon. The data generated simply by this kind of examination can easily basically modify the game with the dealers.
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